Image via The Drum"Kellogg’s has created a virtual reality experience to launch product range ‘Ancient Legends’, allowing users to have breakfast with Queen Cleopatra.
The brand used Oculus Rift technology to create a multisensory virtual reality experience in 360 video that tracks and replicates a user’s movements in real time.
It transports comsumers to Ancient Egypt, where they can eat Kellogg’s cereal with Cleopatra.
The experience was launched at an event at the British Museum, and is now hosted on Kelloggs' Facebook page.
The launch of its new range of products ‘Ancient Legends’ is backed by a £7.5m UK marketing spend on TV, outdoor and digital advertising."
Read the full article on The Drum.